Contact:
Raymond Chen
(212) 414-1684
raymond_c@neuralmedia.com
www.neuralmedia.com
FINANCIAL NEWSLETTER GOING ONLINE
NEW YORK, May 15/PRNewswire/- Neural Mediaª, Inc will launch ABAlert.com in Summer 2000. This project will enhance the way Asset-Backed Alert communicates with its clients and business prospects, allowing the weekly newsletter to offer online content and business transactions.
Asset-Backed Alert is widely regarded as the most respected publication in the securitization marketplace, providing its readers with breaking news and comprehensive statistics on the global market for securitized consumer loans, home mortgages and corporate receivables.
Neural Mediaª is now designing and creating a new site to replace the current static ABAlert.com. The new site will feature an enhanced look and feel that will improve the newsletter's recognition over the Internet. Most importantly, this new site will be database driven. Asset-Backed Alert will be able to manage and update the site through the online content administration toolbox.
Neural Mediaª will expand Asset-Backed Alert's current hard copy delivery of information and its static online presence, moving the publication into the Internet age. More importantly, the front-end Web aspects will be integrated to back-end client databases.
Dynamic features will be included in the new site, which will incorporate financial content delivery, search functions, online customer services with online subscription and payment, online membership exclusive services and, community features such as message boards.
The Information Architecture (IA) stage of this project has been done. The project is entering its development stage, including the designing, programming, database integration, and quality assurance.
"We're extremely pleased with the way the project is developing,¬ said Daniel Cowles, executive editor of Asset-Backed Alert. "Neural Mediaª did a fabulous job of designing the layout and specifications. We already have a clear vision of how our site is going to function and what it is going to look like to our readers.¬
About Neural Media, Inc.
Neural Mediaª offers a comprehensive set of strategic Internet services, and a proven development methodology for identifying, designing, developing, deploying and maintaining Internet business solutions that complement and expand conventional business processes and generate success for their clients.
Neural Media's main strength lies in building customized Internet, including multilingual, applications that are accessed through web sites and Extranets. These applications are database driven and managed through online management tools.
About Asset-Backed Alert
Asset-Backed Alert is one of four weeklies produced by Harrison Scott Publications of Hoboken, N.J. Later in the year, Neural Mediaª will introduce Web sites for the company's other three newsletters -- Real Estate Alert (REAlert.com), Commercial Mortgage Alert (CMAlert.com) and Hedge Fund Alert (HFAlert.com).
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